Workouts built around you
Goals, experience, time, available equipment and preferences shape every session.
AI-POWERED TRAINING PLATFORM
Training that gets smarter with you.
POURA builds adaptive workouts around your goals, equipment and performance—then helps gyms keep members engaged for longer.
Adaptive workoutsIntelligent exercise swapsGym-ready
POURAGood morning, Ethan
Ready to train?
AI ADAPTED
Upper strength
Barbell bench press4 × 6 · 80 kg target
Chest-supported row4 × 8 · 32 kg target
Seated shoulder press3 × 10 · 24 kg target
THIS MONTH
+12.4%training volume with consistent progressionONE PERSONAL TRAINING LOOP
Plan. Train. Learn. Adapt.
POURA turns logged performance into the next useful decision—not another static programme you eventually outgrow.
Exercise swaps that make sense
Busy equipment, pain or preference? Swap while preserving the movement and training intent.
Progression from real performance
POURA uses completed sets, effort and consistency to recommend the next load or adjustment.
POURA FOR GYMS
Better engagement before members drift away.
Give every member a more personal training experience while your team gets a clear view of engagement, coaching and retention risk.
01Member onboarding and personalised plans
02Trainer workspaces and client oversight
03Attendance and engagement signals
04Gym-specific exercise and equipment libraries
POURA GymsActive members428
Sessions this week1,284
Trainer response92%
Members at risk18
RETENTION ACTIONS
Sam W.No visit in 12 days
HIGH RISKLucy P.3 incomplete sessions
REVIEWSIMPLE PLANS
Pricing that grows with progress.
ILLUSTRATIVE LAUNCH PRICING
Early-access pricing is illustrative while the pilot programme is running. Live card checkout is enabled only when platform billing is configured; features, limits and VAT treatment may change before general release.
For members
Personal training intelligence in your pocket.
Start
Build the habit and track your training.
£0/ forever
- Workout logging
- Progress and personal records
- Basic nutrition tracking
- One active plan
Plus
Adaptive training for consistent progress.
£7.99/ month
- AI workout generation
- Intelligent exercise swaps
- Progression recommendations
- AI coach and weekly review
- Unlimited active plans
Pro
Deeper coaching and performance insight.
£14.99/ month
- Everything in Plus
- Advanced readiness and fatigue
- Priority AI usage
- Trainer collaboration
- Exportable progress reports
For gyms and trainers
Member engagement, coaching and retention in one workspace.
Trainer
Independent coaches and small client rosters.
£39/ month
- Up to 30 active clients
- AI-assisted programme creation
- Client progress and notes
- Branded coaching workspace
Gym Growth
Growing gyms focused on engagement.
£199/ month
- Up to 500 active members
- 10 staff accounts
- Gym exercise and plan library
- Member engagement dashboard
- Retention risk signals
Gym Scale
Multi-site operators and larger communities.
Custom
- Multiple gym locations
- Unlimited staff roles
- Access and billing integrations
- Advanced reporting
- Priority onboarding and support
QUESTIONS
What POURA is building.
A focused platform for better training and stronger gym communities.
POURA is currently in active development and private testing. The member, gym and platform portals are live in the development environment while features and commercial plans are refined.
No. POURA automates repetitive planning and surfaces useful signals. Trainers retain control, can override recommendations and focus more time on coaching people.
Yes. The swap engine is designed to preserve movement pattern, muscles, equipment, difficulty and training intent rather than simply choosing a random alternative.
That is a core part of the roadmap. Gym equipment and exercise libraries will directly shape the plans and substitutions available to members.
The member experience is installable today as a progressive web app. A packaged iPhone release is planned first, followed by Android from the same shared platform.
POWER YOUR PROGRESS
Build a training habit that adapts—and a gym members want to stay with.
Open the member app, explore the gym workspace or speak to us about joining the first POURA pilot.